Over at Price Intelligently they spend A LOT of time discussing pricing strategy, analysis and customer value for products. As SaaS owners, we know pricing is one of the most important things to get right, and if you’re anything like me, you’ve spent a lot of time (over)thinking through your price structure.
In this article Price Intelligently has a “Pageant” where they rate & review the pricing pages of five popular SaaS Services. There is some great by way of example feedback in this article, and you’ll definitely pick up some tips here. If you’re working on a pricing page for your SaaS, or your existing page just needs a sprucing up, make sure you check out this article.
And while you’re over at Price Intelligently, be sure to download the free pricing guide – lots of great tips in there as well.
Here at Price Intelligently, we see a lot of SaaS company pricing pages. Optimizing these pages for our clients is an integral part of improving their pricing strategies, so it makes sense that we spend a huge chunk of time studying and discussing which pricing page features are helping businesses maximize revenue and which ones are causing customers to run for the hills.
Our research has shown us that a beautiful pricing page doesn’t have to be visually stunning or show you absolutely every feature your product has to offer. In fact, the best ones use simplicity, clean lines and a touch of innovation to attract customers. As the old saying goes, “too many brush strokes spoil the painting,” and this couldn’t be more true with regard to the art of creating your pricing page.
